The General Mills Radio Adventure Theater - The Master Thief (07-13-77)

40:36
 
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Manage episode 237990610 series 9607
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The Master Thief (Aired July 3, 1977)
The General Mills Radio Adventure Theater was a 1977 anthology radio drama series with Tom Bosley as host. Himan Brown, already producing the CBS Radio Mystery Theater for the network, added this twice-weekly (Saturdays and Sundays) anthology radio drama series to his workload in 1977. It usually aired on weekends, beginning in February 1977 and continuing through the end of January 1978, on stations which cleared it. General Mills's advertising agency was looking for a means of reaching children that would be less expensive than television advertising. Brown and CBS were willing to experiment with a series aimed at younger listeners, reaching that audience through ads in comic books. Apart from Christian or other religious broadcasting, this may have been the only nationwide attempt in the U.S. in the 1970s to air such a series. THIS EPISODE: July 3, 1977. Program #44. CBS network, WBBM, Chicago aircheck. "The Master Thief". Sponsored by: General Mills, United States Steel. The program was repeated on December 31, 1977 as, "The CBS Radio Adventure Theatre." A local Chicago newscast and CBS net news (incomplete) follows the program. Tom Bosley (host), Jacob Grimm (author), Wilhelm Grimm (author), G. Frederic Lewis (adaptor), Paul Hecht, William Griffis, Himan Brown (producer, director), Bryna Raeburn, Robert Dryden, Gary Landay (CBS net newscaster), Chris Morton (Rhodesia). 40:36. Episode Notes From The Radio Gold Index.
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