The Philip Morris Playhouse - The Night Has A Thousand Eyes (08-19-53)


Manage episode 232963694 series 9607
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The Night Has A Thousand Eyes (Aired August 19, 1953
Johnny was a walking public relations campaign, reminding people of the product wherever he appeared. In exchange for $20,000 a year, Johnny promised never to appear in public without a bodyguard, and never to ride the New York subway during rush hour. When his salary rose to $50,000, PM insured his voice for the same amount. "Johnny" ads were prominent on billboards and in magazines. Always in his red bellhop’s uniform, he was seen "stepping out on storefronts all over America" to remind folks to smoke Philip Morris. When I Love Lucy became part of the PM family, Lucy and Desi joined Johnny in many of the company’s magazine print ads -- and artist’s renderings of the threesome were included on Philip Morris cigarette cartons at Christmas time. PM also issued a "Lucy Notebook" (filled with recipes and household hints) and a Lucy Rag Doll as product premiums. Show Notes From The Old Time Radio Researcher's Group and The Digital Deli. THIS EPISODE: August 19, 1953. CBS network. "The Night Has A Thousand Eyes". Commercials deleted. A tragedy about a Vaudevillian who actually can foretell the future. Peter Lorre, Charles Martin (host), Ed Begley, Mandel Kramer, Everett Sloane. 23:50. Episode Notes From The Radio Gold Index.
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