How RISE Brewing Co. Brings a Craft Beer Approach to Coffee, w/ RISE co-founders Grant Gyesky and Justin Weinstein

Brand Builder

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What would life be without coffee?

It’s a daily ritual for millions of people across the world, and the lifeblood of business here in the States.

With a product so ubiquitous, and with coffee brands seemingly a dime a dozen, how do you build a brand that cuts through the noise?

To find out, we’ve got the folks from RISE Brewing - co-founders Grant Gyesky and Justin Weinstein.

RISE Brewing Co. brews nitro cold-brew coffee kegs and cans for offices, bars, restaurants, cafes, and has a growing direct to consumer business too.

And by all accounts, they have a hit on their hands.hey’ve seen rapid growth and some high profile accounts - like NIKE, Facebook, and the NBA. Consumers are going crazy for the the delicious, natural sweetness that the nitro imparts. Plus their coffee is organic, non-GMO, fair-trade, single-origin, non-dairy and contains zero calories.

So how did they pull this off? In part by taking a craft beer approach to brewing coffee. We dive into the rapid rise of RISE in this conversation.

Links

RISE Brewing Co.
Connect with Justin and Grant on LinkedIn

Brand Builder is a co-production of SnackNation and ForceBrands.

171 episodes

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