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How This Finnish Nomad Found his Calling Dealing ‘Shrooms, with Four Sigmatic Founder Tero Isokauppil
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When? This feed was archived on August 29, 2023 04:22 (). Last successful fetch was on January 05, 2023 15:48 ()
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Manage episode 248221731 series 1749895
There's do denying it. Mushrooms are magical.
There are mushrooms that can eat plastic, clean oil spills, and even survive irradiated environments like Chernobyl.
Mushrooms and other fungi are some of the oldest life forms on the planet, and helped create the conditions for all subsequent plant and animal life on Earth.
Then there are the superfood mushrooms, many of which are adaptogens - meaning they support our nervous, endocrine, and immune systems, helping us recharge our energy when we feel depleted.
This week we learn all about building a brand around mushrooms from Tero Isokauppila, the founder of Four Sigmatic.
Four Sigmatic's mission is to make medicinal mushrooms more accessible to everyone. They do this through their best selling mushroom coffee, mushroom elixirs, mushroom cocoas, and other fungi-based products.
Tero is passionate about dealing 'shrooms. (His words.) He talks to us about how key hires can help create a brand that people connect with, why he never holds meetings, and the greatest challenge facing emerging CPG brands today.
Links
- Four Sigmatic
- @iamtero on Instagram
- Mushrooms and Santa Claus
- How to Nap on a Nail Mat
- Stem Cell Therapy
Join our Exclusive Facebook Group!
What's your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now!
Facebook.com/groups/brandbuilderpod
Brand Builder is a co-production of SnackNation and ForceBrands.
171 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on August 29, 2023 04:22 (). Last successful fetch was on January 05, 2023 15:48 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 248221731 series 1749895
There's do denying it. Mushrooms are magical.
There are mushrooms that can eat plastic, clean oil spills, and even survive irradiated environments like Chernobyl.
Mushrooms and other fungi are some of the oldest life forms on the planet, and helped create the conditions for all subsequent plant and animal life on Earth.
Then there are the superfood mushrooms, many of which are adaptogens - meaning they support our nervous, endocrine, and immune systems, helping us recharge our energy when we feel depleted.
This week we learn all about building a brand around mushrooms from Tero Isokauppila, the founder of Four Sigmatic.
Four Sigmatic's mission is to make medicinal mushrooms more accessible to everyone. They do this through their best selling mushroom coffee, mushroom elixirs, mushroom cocoas, and other fungi-based products.
Tero is passionate about dealing 'shrooms. (His words.) He talks to us about how key hires can help create a brand that people connect with, why he never holds meetings, and the greatest challenge facing emerging CPG brands today.
Links
- Four Sigmatic
- @iamtero on Instagram
- Mushrooms and Santa Claus
- How to Nap on a Nail Mat
- Stem Cell Therapy
Join our Exclusive Facebook Group!
What's your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now!
Facebook.com/groups/brandbuilderpod
Brand Builder is a co-production of SnackNation and ForceBrands.
171 episodes
All episodes
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