How to have a Successful Podcast for your Blog Business

Brand Fabulous

Hey. Today, we're talking to Line Brunet all about podcasting and internet radio.

We're going to talk about some of the challenges and achievements that Line has faced while building her business, which include being at the mercy of technology, which is just super relatable for so many of us who have online-centric businesses. Tell us a bit about you, Line.

Hey. Welcome to Brand Fabulous with me, Jade Hicks. This is the podcast dedicated to bloggers who want to have massive, maximum impact both on the lives of their readers and followers and on their bottom line, sharing real life success stories and the challenges we all relate to. This is the go-to podcast for all things blogging. I am Jade Hicks, and welcome to Brand Fabulous.

Hey. Today, we're talking to Line Brunet all about podcasting and internet radio.

We're going to talk about some of the challenges and achievements that Line has faced while building her business, which include being at the mercy of technology, which is just super relatable for so many of us who have online-centric businesses. Tell us a bit about you, Line.

Hey there. I'm so excited for this. Thank you so much. Me? Oh. Wow. It really all comes down to like four things: podcasting, prints, cats, and maple syrup. That's me in a nutshell, all for my whole life. No, not podcasting my whole life. But the big thing for me is the podcasting. That's the thing that I do, but it has turned into like who I am because it's everything I do. It's everything that I think about. Anytime I can talk about it, here I am.

Podcasting. I started that about 10 years ago. Really, I didn't start it because I wanted to podcast. Isn't that weird? Isn't that weird to say?

Yeah. What was the ...

I didn't start podcasting because I wanted to podcast. I started it because I had just been certified as a professional life coach, and I thought, "Wow. What a great way to promote myself." I had a business coach at the time, and he had an internet radio show, and I thought, "Wow. That's pretty cool. I'd like to try that." I'm always about learning and acquiring new information and skills. I've always been that way, so then I could share it with others. He showed me how, and so that's how I got into it, but I never realized that it would grab me so strongly.

Here I am 10 years later. It'll be 10 years at the end of April. I've consulted with so many. I owned a internet radio station. That has since sold a couple of years ago. I am part owner and vice president of Mile High Radio, so that's where I do a lot of my work with advising, producing, editing, things like that, and share information, and really lower the barrier of entry for people.

I've got to say the thing- It's always great to get information and have people to help you out. We see that everywhere. Right? We see a lot of people that help people, "How to launch your podcast," and all of these courses and things out there. But I have to say: When I started, it was internet radio. I hadn't even heard the word "podcasting." I don't even know when I heard the word "podcasting." It might have been a year later, actually. There was no one I knew, so there were no courses. I wasn't afraid because I didn't know what I was doing. Ignorance is bliss in that case.

That all started for me in terms of podcasting, and I love it. I love it. I can't imagine not doing it, but I don't think everybody should. But yeah. That's the short snippet of me and podcasting.

I can imagine that has been a really interesting journey in lots of ways because it's not just your own journey and experience with putting your show out but the actual tech that's evolved in 10 years, the difference where it is, the platforms, just everything about it. I was thinking when you said, "I hadn't heard the word 'podcasting,'" and it just popped into my mind. I was like, "Did Apple-" "Was it the app that invented the podcasting or was the podcasting about before Apple put the app on their phone?" I don't know where that came from, and I was like, "I need to find this out. This is information I need to know." Do you know this?

Yes.

Okay.

It all came together at around the same time, actually. I started in 2009, and I think it was around 2004- When the iPod came out- Is that the right word? That sounds like

Yeah.

Is that right?

Yeah. That is right.

What everybody was listening to, like

Yeah. iPod.

The little- Yeah. It was around that time, and it was Apple that came out with that. They were a little bit at the forefront of things, and they're the ones that just said, "Well, we'll start this." It did start around the same time, so that's why we have the iPod, but it's on demand. It's really play on demand. Podcasting is you play it on demand, and that's what came about with the iPods that everybody had. If it wasn't an Apple product, then we called them MP3 players. Right?

Yes. Or, what, Walkman? Walkman. It was before that.

Yeah.

Depending on how far back we're going.

That's like way back to the 80s, that. But it evolved at the same time, and Apple was in that arena, and they just said, "Okay." They just took it on, and so they've always remained at that forefront. Personally, I can't stand iTunes. If anybody gives me an iTunes link for their podcast, that is a guaranteed way for me to not listen to it.

With all of the different platforms, it's tricky to know where people want to go as a preference. I mean iTunes for telling you anything about your listeners is completely horrendously bad, like you don't really know anything. It is a bit of a stab in the dark with podcasting and where people are coming from to find you. Where do you love listening to shows from?

Me? Personally, I prefer listening to it from someone's website because I automatically want to know more about that person, and that may just be me. I know there's a lot of people that like it that way. I don't like iTunes because I- You know what? Who is forcing them to step up to the plate? Nobody. They have established themselves, so everybody will get on their hands and knees for iTunes and Apple podcasts because they were the front runner. They're the ones that started it, so they can be whatever way they want. They make it difficult. Whenever they do anything, podcasters have a freak out.

Been a lot of updates this week, haven't there?

Yeah.

I had seen that it caused a massive amount of webinars to pop up, webinars about the Apple podcast updates and all sorts of things, and then Apple have literally retracted what they have said over the last three days we have been getting the emails.

I mean they want to get better, but now they're getting a little bit of competition, but I like listening to it on people's websites, and I see a lot of people will give iTunes links. "Here, listen to my new episode dropped. Listen to it," and they give an iTunes link. I scroll on past because I find- Excuse me. I find iTunes really can be difficult, can be finicky, and is somewhat archaic, so I don't like it.

I always try to advise people to send- If you have a podcast for your business, why are you not sending people to your website? It's always what I ask people. Why are you not sending people there? If your podcast is to grow your business, to get more people to come to your website, why are you giving them an iTunes link or a Stitcher link or whatever link? Why are you not sending them to your website and have all of the different links there? Because you know, Jade, as a podcaster, you're not just available on one platform. It's iTunes. It's Stitcher. It's Google Play. iHeartRadio. It's all of these different platforms. Have all of those available on your website so people can choose the way they want to listen, whether it's [a podcasting it 00:09:11], whether it's overcast, pocket cast, whatever the case may be. Player.fm is a great one for discoverability.

Send people to your website. If that's why you're having it is to grow your business, send them to your website and have people either able to listen to it on your website, download from your website, or subscribe in whatever way they like.

Absolutely. It's the same with a lot of things in business, though. I think tech is a scary thing for people, and that courses, online courses, are another one that drives me insane. People go on these online courses. They put their course on this online platform, and I'm like, "Why don't you just put it on your own website? Why don't you just offer the units on your website? Drive people to your website rather than relying on someone else's platform to host everything, all of your stuff," so I completely understand what you're saying. I do think that people get a little bit ... I don't know what the word is, phobic around tech, a little bit scared around it ...

I think so.

... a little bit overwhelmed.

I think that, also, they're told that you need to have this platform. It should be set up this way. You should do it this way. They're not comfortable with tech. They're not tech savvy. Then, they think, "Oh my gosh. Well, I have to do it that way." It can be so simple. That's really my whole mission with people is to really let people know that it doesn't have to be difficult. It doesn't have to be expensive, which is what you hear. People think they have to have lots of money. You can start a podcast for almost $0.

Because I love this medium so much, I want to make it easy for people. With Mile High Radio, that is somewhat my mission. We are an internet radio station that plays 24/7, but we also handle the producing and tech for people who don't understand that. We are editors as well. For people that just record, we can take that and do all of that tech stuff. We can do the clean up of the audio. We can add the intro and the outro. We can do all of those things, create the archive. We will syndicate you on our station. We will set up the archive for you so that you just need to promote it and record it.

We're also editors, and we want to be able to offer that reasonably so people can get into it and they don't sit back and go, "Gee. I'd really like to," and, two years later, they're still thinking about, "I'd like to have a podcast, but I don't know how, and I don't have the money," and they're caught up in all of this information they see out there or they're hesitant and they don't have the confidence. I tell people that, if people like you, they'll listen because we follow the people that we like, people like Ellen or Jimmy Fallon or whoever. We listen and we watch because we like them, not because they introduced a certain way or spoke a certain way. We like who they are. We like their vibe. It's not a one size fits all podcasting. When I consult with people, I really look at: Who are you? It's not as simple as "follow these steps" for every podcast. It's different depending on the person, the topic.

Our mission is really to make it easy for people in all aspects: development to production, syndication, all of that.

Tell me about what you would say- Like you said it needs to be really inexpensive, and I completely agree with you. To start a podcast, it can literally cost nothing. What would you say are the essentials that people need to be able to start a podcast?

Well, you need a computer for one. Either it's a desktop or a laptop, and you can start with a basic headset. You don't have to buy one of those expensive- Blue Yeti seems to be a popular one with people. The ATR2100 is a very good one. Snowball. I mean you don't have to have one of those. You can go to Best Buy and buy a $50 headset, a USB headset to plug into your desktop, your laptop, and you're good to go. That's all you need.

Then, you need a way to record, and you can use- There's a lot that use Zoom because you can get the separate audio. Or one that I really like because it records well in HD is Zencaster. There are still other ways to do it. Those things can be free. Zoom doesn't have to cost money. You can have a free account. Zencaster is free. There is no time limits. I mean, for $50- Oh. Then, you want a hosting platform, of course, and that could be as little as $12 a month.

Your initial outlay should be very little. Way back in the day when I was just getting going and I had like zero money, because I'm really good at MacGyvering things, I found a way to do it with like zero. I mean it took extra work, but I was willing to do because I wanted to do it and I loved it so much. I mean it doesn't have to be expensive or difficult, and you move up step by step.

It's that time, and I think it's about- To me, what has been happening in my community a lot at the minute, people are talking about websites. Where should I host my blog? Where should I put my blog? Where should I start my blog? I'm like, "Just press start. Just put it somewhere that suits your budget, that you can figure out without pulling all of your hair when you're trying to update it, and just go," and that should be the same with podcasting I think. If you've got a message to share, if you've got a voice, and you know that people need to hear it, then just press start, and just do it. Don't worry about all of the other stuff. It all falls into line.

Yes. Yes. You just said it perfectly. You find your way along the way.

Absolutely. I think, the tech, it is tech. It comes down to the tech. I keep saying that word, but it comes down to that at the moment where..

It does.

You know?

Every podcaster's nightmare. I had one guest one time three times in a row. We just could not- And different days. It was odd. It was like just this one person it seemed to be, and ... Yeah. We just- Yeah.

Tricky.

I did livestream for a while with my own podcast with my co-host, and we tried so many different platforms, and you just never know what it's going to be. You never know whether it's you, whether it's the other person, whether it's the platform, whether it's the third-party streaming or app that you're using. There's just so much, but you persevere, and you move on, and you find another way, and yeah. People will be forgiving. I think that we get so caught up in that. No one notices but us. I mean, the people that listen, they keep listening because they love us, and they're not as ...

stuff dropping out.

... picky as we are.

Yeah. They're used to stuff dropping out and it glitching and all of the rest of it because it's just that's life with anything online. Like we've all been somewhere where our phone goes off of Wi-Fi and we're back into, I don't know, 10 years ago when you're running on data, and it's completely different. We're spoiled now. I think about when it was dial-up. We really are spoiled. Aren't we?

Yes.

Tell me about the different types of podcasts, because there's lots of different types. Isn't there?

There's a lot of different types. When I talk to people who think about it, think about getting into it, it's really, again, because it's not one size fits all: What suits that person? What do they like? Some people are quite comfortable speaking on their own and do a solo podcast, but they have their idea in their head that they have to have guests. When you have guests, then it creates extra work as, you know, it's so much to just hop on the mic and just talk for 10, 15, whatever minutes. It's really looking at what type of person are you and what is your podcast about and who your audience is. It's really understanding that.

You could be solo. You could have a guest. You could have a co-host, a regular co-host with no guests. You could have a co-host and you have guests. You could have a different panel every episode, and you don't have to stay stuck in one format either. You can have a mix. You can be mostly solo and then have a guest co-host once in a while. I did that for a while where I had guests, but then, one show a month, I had a regular guest co-host.

It's whatever you want to do, and people tend to get caught up in, "Well, if I pick one, I've got to stay that way." That's the thing that I see so much that drives me crazy lately is people just deferring to what other people say or what they see out there and that, if they planned it this way, they've got to stick to it that way, and I tell everybody at the beginning: You can have the best laid plans, but I guarantee you, mark my words, you're going to change it along the way.

Yeah. Evolution.

Yeah. You don't know until you start. You don't know how you're going to feel podcasting. You don't know how you're- Hopefully your audience is engaging with you, and they're giving you feedback, and you make adjustments that way. I mean I've been doing this for so long, but, yet, with my co-host and I, we have changed how many times a week we do a show, and we've both been in this arena for many, many years. We had a basic plan, but we also expected we'd be changing it, which we did. We changed it. We changed formats. We changed how often we did it, all kinds of things. People get so afraid that they're going to make the wrong decision. There is no wrong decision.

It's just go with the flow. Isn't it? Go with the flow. Go with what people want and what you see working, especially if it's a new podcast. If they were like- Guests are an interesting topic because, for some podcasts, guests are great. It really helps just- I don't know. It just brings something different to it. But, for some podcasts, guests really don't work, and it needs to be a host or a couple of hosts and that are just consistent. It really does depend on what you're talking about and who your audience are. Doesn't it?

Yeah. If you're comfortable speaking by yourself- Some people have no problem talking by themselves. Some people aren't comfortable. But, when I consult with people, I also say: Are you looking to share information and education and bring in other people that may be certain things that you don't know as much about? Or are you starting this because you're fairly new and you need to build your network of people and contacts?

If you're needing to build your network, have guests. Absolutely, because you will get to know people, and they will help you. Don't ever expect guests that are going to share your show as much as you want. We see that in the podcast world and with podcasters saying, "Why don't guests share episodes that much?" Well, there's a couple of reasons for that, but, if you want to build your network, then have guests. You can always then back off after a year or so of having guests, and you think, "Okay. Well, I've built my network. I've gotten to know other people." It does add extra work, or, "I've had enough, and I'd like to just share some of my own information," then you can change the format. There are no laws. Do what you want. Do what you feel.

Absolutely. I feel like podcasting is becoming- In the last couple of years, it's really become a lot more popular, but like it's very easy for people to consume, so, for people that are currently blogging, so they've got a lot of content going out, they're writing blogs on a frequent basis, they want to get a bit more productive maybe and are thinking about using a podcast in that way, what would you say to them? What would your tips for anyone in that way be, just wanting to reach that wider net of people really, I suppose, with the content that they're already spending this time creating?

Well, you're right. It seems like podcasting has gotten more popular lately, but it's still way less people podcast than blog, way less, and we're talking about there's probably an eighth to the amount of blogs that are out there. While it seems like everybody and their dog has a podcast, they really, really don't, because a lot of people pod-fade, which means people generally will fizzle out around under a year of doing it, because it does take persistence.

But, for people that are blogging and want to branch out, because I always look at it as, hey, yes. Audio is king. It will always be king because we can multitask. We can do all kinds of stuff listening to audio. While video is very popular, you can't watch a video when you're driving. It doesn't always work great when you're trying to do things. But you can listen, so why not just have a podcast?

But I'm a believer in hitting all of the different platforms because most people do not change platforms in the ways that they consume what it is that they consume. If you have a podcast, put it on YouTube. Absolutely. But, again, it's only suited to certain types of podcasts. But, for a blog, if someone wants to get into podcasting and you're a great writer- Me? I'm not a great writer, so a podcast. I'm going to force myself. I'm not going to like beat myself up because I sit in front of a screen and I can't write a damn word.

But, people who are good at that, they want to get into podcasting, they can just read their blog, because some people are blind, so then you want to be able to access the people who can hear but they can't see. I know there's apps for that that can read for them, but it's just another way to reach another audience. You could write your blog posts and then read it, record it, and you put that out to iTunes and Stitcher. Stitcher, by the way, is the Android version of iTunes, and iHeartRadio, and reach that whole demographic that otherwise would not know you, would not be able to consume your content.

I tell people this that don't have a blog as well. If you get into podcasting, you can turn that into a blog post. That can be your newsletter. That could be many- whatever. You could transcribe them. It could be a book. It could be an e-book. You'd get it transcribed, and then you spend the time going through and making it nice and editing it or hire an editor or whatever, and so you do something once, and you can repurpose it into a lot of different things. People forget to that our podcasts are evergreen, that that information is valuable anytime. If you go back to the beginning and you want to turn that into a free e-book, then, again, you're hitting another demographic of people. So much you can do.

I feel like some blogs as well, just some specific niches of blogs, are better listened to. It's great to write the words and to be coming up and people finding you out because, with some of them, they're quite long, and you just haven't got time to read it all, but you would like to read it all, so, listening, it's the next best thing, and I think it's a really good productivity step and just another- What? Another step in your workflow, really, for putting out your blog posts. I mean, if you're putting out blogs, you're already doing a hell of a lot of work after the blog to get it out there in the first place. It's just another step in that. Isn't it?

Yeah. It is. You know what? Again, it doesn't have to be difficult. You don't have to pay somebody a lot of money and have a fancy dancy intro that's voiceover. You don't have to do that. You don't even have to have an intro. If people like you and like what you share and they like your voice and just read it and it sounds like- People can understand it. They don't have to crank their volume to hear you, and it's not all static-y, and they can hear you, people aren't going to go, "Well, she would have been good, but I'm not listening to her because she had no fancy intro." That is not the way it goes. It's only other people who tend to be snobby or picky about that or ourselves.

Just read it then. Just read it, and put that out to people in a newsletter. Here's the written version. Here's a version you can see. We've been seeing that in the last couple of years too where you get a newsletter, and it's like, "Here. You can either read it or you can listen to it." It doesn't have to be fancy, but people want you to believe that, unless you're spending $50 or whatever- With Fivr, you don't have to spend that much anymore, but, unless you're doing that, what you have is worthless. Ugh. Stuff like that just makes me so mad.

Yeah. I know exactly what you mean. It's just get on with it. Isn't it, really?

Mm-hmm.

That's the message of this show. That's the message of our show today. It's going to be: Just get on with it, and do it. We know we want to hear what you've got to say, and just do it. Another thing though that I think may cause a hindrance in this is that, obviously, we know what it's like on social media. Putting a blog post out, you've got to post it here, post it there, post it everywhere. People, are they a bit worried about building an audience on a podcast? How does that look for someone that's just getting into it, that building an audience? Can you demystify it so it doesn't seem quite so scary?

Well, see, that's why I like to work with people as well too that the service that we provide in terms of editing and stuff is that, podcasting, it's a solo gig. Right? We're by ourselves. We're doing our thing. We're working hard behind the scenes. Then, we really sit all by ourselves. With us, like I work with the people that I'm there all the time available to coach and consult with our family, I call them, with the family I consult with and help them out, and we help promote. Podcasters aren't alone when they hop on with us to do that for them. We're there to promote.

But, building an audience, I see a lot of people like, "You know, I've been doing this for a month, and it's like I can't get more." Then, I think, "Oh my God. Back in my day ..." Like you've got to give it time. You've got to be- Consistency is the key because people forget. We know it's so noisy out there, and, unless you see it over and over and over, people are just going to scroll on by. People are going to forget it. People are busy. Maybe they saw it when they, I don't know, we're in the line up somewhere, but they didn't have time then, but, then, by the time they left, they forgot about you.

That's one of the big things I see is that people don't do it enough. They don't promote enough. Put it everywhere. Tell people about it. Put it on your email signature line. Make sure it's on your social media profiles with the links. Share it all the time. Share that you're- And the other thing I see a lot too is that you'll see podcasters promote the day they release their show. Well, why aren't you promoting before it comes out? Like why don't you tease about it like something that's coming up? Maybe you don't even say the guest's name, but you say something interesting about it. Then, the day it drops, you go, "Here it is," and you tease something else, and then you share it.

I mean I tell people that you should be sharing every day that you have a podcast in some day, not just the link to a particular episode but either a funny guest one time. Bring up an old episode. I mean that stuff is always around. It's consistency, but every day. Like every day I think we should be if you're wanting to grow because it does take time, and people do need to see it over and over.

But I think that another way that we can grow the audience, actually, and I will say this to people that I consult with, again, audience building starts before you even launch. Before you even launch, you start getting people excited about it. You start teasing little things. You do Instagram story or an Instagram video or Facebook Live. It doesn't have to be long. It doesn't have to be perfect. It doesn't have to be a production. You tease something. You tease that you're going to be starting something that's going to be big. Then, you let them know it's a podcast, and then you don't tell them what it's about. You tease and tease. I mean look at when new shows are going to drop on TV or whatever. They tease before it launches. Over and over and over, we see the trailers, the commercials. We do the same.

Then, by the time you do launch, you've got this huge group of people that are drooling to find out what it is. They can listen to that first episode, and then you have a chance to start with that core audience. People are going to drop away naturally, but at least you started with something rather than drop something the first episode and you're trying to get a bunch of people to just listen to that first episode. You want to have a bunch of people ready and willing and excited to listen to that first one because you were excited, and you piqued their attention, and then you've got that little bit of core. Then, the people drop away, and you're left with your little bit of core people. Then, you go from there.

There's different ways you can do it. Before we, my co-host and I, launched our show, we teased about it, both of us, but then we did a short Facebook Live every day, and we did in the form of a quiz. We put a question out every day. People didn't really know what the show was going to be about. We told them a little bit, but then we had a quiz that related to our show, and we did it every day, and we did the quiz along with everybody, and we didn't give them the scoring until that first episode. Then, we also released the quiz in a PDF on our website for people to go download. That was huge. That was, yeah, the biggest audience both of us had ever grown by doing it that way.

interested. Isn't it? In the first place, and just being consistent and showing up that something's- You've got to stay on top of mind. That's the thing. Isn't it? Top of mind all the time.

Yes.

You forget. All I could think when you were saying the teaser is I'm seeing the Game of Thrones ads everywhere at the minute. It's going to be weeks of it. Isn't it? Weeks and weeks and weeks of it. That really is what it takes because, even a big production like Game of Thrones, look how big the fan base already is, they're still doing that. They've still got that same strategy running.

Yeah. They tease things. People are, "What's going to happen?" If you people that you're connected to already, well, they're interested in what you're doing. Oh. "What's Jade doing? Oh my God. Well, I'm curious." Like do we get curious when we see people post things like that on social media, when people hint at things?

Yeah.

It's the same thing with a podcast. I keep thinking all the time, I don't know if you remember years ago before the Kia Soul came out, and they had the best commercials ever. You had no clue what it was. All it was like they would come up to the window, and it would like to go into the window, and all it would say was like, "Peer into a soul." That was like the best ever. That's what you want to do.

When you think about a lot of different things in life, everything has a build-up before something happens. But, instead, it's like you're putting something out there to like an empty auditorium. "Here's my podcast." There's nobody there. It's like a Broadway show. Well, they advertise before. They have hints. They have posters out. There might be a commercial, like all of that stuff, and get people in to listen. Why don't we do that with podcasts? But people put out there, "Here's the step by step on how you launch a podcast. You do this and this and this and this, and then you release it, and you tell everybody." No. Why aren't you telling people before? You're releasing it to an empty theatre.

That's such a good mind shift to have. We've talked about tech challenges. We've talked about audience building and reframing your mind and that. What would you say you've found most challenging over the 10 years that you've been podcasting? And you've had different businesses in that time as well, haven't you?

Yeah.

You said you sold your radio station. You're doing a different one now.

Yeah.

What really is the most challenging for you? And what would you say has been your biggest win?

Oh my Lord. It's almost like- Don't hate me for this, but I haven't found anything really to be a challenge that ...

problem solver. You're just like, "Okay. That's this. I need to just do this."

Yeah. I've never been the one like to just- I've been frustrated, but I've never found it to be such a challenge, like a huge mountain to overcome. It's like, "Okay. Well, this happened. Now, let's do that." I've always been super resourceful, so I just always find another way. But I will say, "Okay."

If I'm thinking about this, a challenge would be in probably getting clients to do certain things with their podcast that I know would be difficult, but I know I'm also dealing with people that are fearful. Right? They put it out there, but they're afraid. They want people to listen, but they don't want people to listen. There's that fear of putting yourself out there. It's trying to get them to do that more. I really care. I want to see everybody succeed in their podcast, and I spend a lot of time with people. That's a frustration because you have to understand the person and what it is, and you want to see them do well, and you're advising them on, for you and your show, like, "Follow this path, and let's do it," or I don't see them promote enough. That- Because there is no workaround for that. Right? Like I can't find a solution to that.

No.

That would probably be, really, but I just don't look at it as challenges or that I get frustrated or anything like that.

What would you say has been your biggest win?

My biggest win ... My biggest win. God. There's been so many. I would say, on our last show, the Grit and the Grace podcast, was really good because that was the best ... most successful in terms of audience growth. In that aspect, that would be my biggest win.

Biggest win is how far I was able to go because, when I started 10 years ago, I knew nothing, and I never thought that I would still be doing it and that I would get to the position where I am of being the co-owner of an online radio station, being able to consult with so many people, so many people reaching out to me for help, because I can talk about podcasting all day long, and I love talking to people and helping them develop what it is that they want to share in putting together their podcast. Just getting to the point I never thought I would be able to when I started out and I had nothing and no money, and I was one of those ones that had to be resourceful because I couldn't buy the $100 mic, so I never thought I would get to the point where I could be an owner of an online radio station.

Just keep going. Keep doing the thing- I was always led that way. I mean I started off as being a professional coach. I do that a little bit, and, of course, I coach now with podcasters, but I started out in professional coaching, and I just was always led different opportunities, and I was just always led more to the podcasting and finally accepted a few years ago, "Well, that's just where I'm meant to be." Stop trying to hang on to what I thought, and just keep doing it, and more things come about, and the people I've met and the stories, and it's constantly learning. It's constantly changing. I don't know everything, but I know somebody who knows what I need to find out, and I have a huge network that are in the different space and that know about the tech and that know about ... We all know something, and, every day, I'm researching and reading and staying on top of everything so that I can share that with people and clients and our hosts and all of that.

Yeah. Just keep doing it, and the win will come. Couldn't even have imagined where I am now.

That's so fabulous though. Isn't it?

Mm. Yeah.

This is the most important question, and I'm sure you will agree, but what would you say is your favourite Prince song?

Well, oh my God. That's so hard to pick. I mean oh my gosh. It is just the soundtrack of my life. I'd have to go with probably "When Doves Cry." There's just something about that guitar riff at the very beginning of the song.

Yeah. Beautiful. Isn't it?

But I have lots of others. There's so many people who haven't heard about- have not heard because it was never played mainstream. Anyway. But oh my gosh.

A lot came out when he passed. A lot came out. Didn't it? Songs that hadn't been released and stuff, and they're just amazing. That's a treat.

Oh. They had lots that I hadn't heard like ...

Really?

... lots that I hadn't- It was unbelievable because he had done albums, and then he had pulled them off the shelf, but that was

Isn't it? Like all of that behind the scenes- You saw it with Elvis as well when there was all stuff being released. You always see that with the real, real musicians. There's always such a story behind it, not just the polished album. Is it?

Oh. Yeah.

He's just amazing. He just ...

Yeah. Yeah.

I'm lucky I got to see him in concert.

Did you? Incredible.

Yes. I did. I did in 2011. So grateful I got to see him. A just whole generation that will never know the brilliance ...

I know. I know.

... and someone who didn't care what people thought. I mean look at the guy. Did not care what people thought. In times when I'm fearful myself, because there are times where I need to do a Facebook Live, but I'm like I have to work myself up to it. Even though I've been doing this for a long time, I've been doing the video for a long time, I have to work up to it. Or, if there's a challenge like that, I think: What would Prince do? What would Prince think? That gets me going.

Yeah. But we all need that. No matter how long you've been behind a microphone or, like me, with a camera, we still, sometimes, we all need that bit of I'm going to call it oomph. That's going to be the word that I use. Thank you so much for joining us, Line. Is there anything else that you want to share?

I could share so much, Jade. But no. I will just leave- If people want to get in touch with me, I do have a simple podcast start up guide that lays out the basics of what people need. If they want to reach out and email, just "Podcast Guide" in the subject line, they can email me through Mile High Radio, [e-mail], and I'm glad to pass that on as a free resource to people. I love to see people at least try. If you find out it's not you, it's not for you, because we'd never know until we try something, but at least try. If it's not you, then it's not you. Right? But I'm glad to give this away if people want to at least have the basics to start.

Amazing. Well, you can catch Line over at milehighradio.com, and all of your links will be in the show notes. We'll pop the link for where they can get your guide and that in there as well.

Perfect.

Thank you so much for joining me.

Thank you.

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