Dealing with IP & Innovation: the European Way


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Is there a European way to understand and manage intellectual property (IP)? Since the 18th century, Europe has always been at the forefront of innovation and competitiveness, as explained by Benoît Battistelli, who held various roles in French government departments and embassies before serving as Director General of the French National Institute for Industrial Property. and then President of the European Patent Office, one of the five largest IP offices in the world (7,000 staff), from 2010 to 2018. Currently, Mr. Battistelli is President of theAdministrative Board of the Center for International Intellectual Property Studies (CEIPI), Strasbourg, France. He shares his vision of the IP landscape and its challenges, particularly related to innovation and reforms to gain more efficiency.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats

To go further:

About Benoît Battistelli (link to

Also of interest:

- European Patent Office (link to and
- IP5 (link to
-INTA Daily News: How IP Offices Use Artificial Intelligence (link to

27 episodes