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BNR 180: How much are you worth?
Archived series ("Inactive feed" status)
When? This feed was archived on December 04, 2021 00:14 (). Last successful fetch was on December 18, 2019 17:06 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 198393421 series 1518173
How much of your time, effort and IP are you giving away for free? Why are you doing it? Are you getting a return on it? When is it time to say “that’ll cost you”? And how much do you charge?
Show Notes
Here are some key take-outs:
- If you’re speaking at an event that costs money, you should get paid
- You never know who’s going to be in the audience
- Ask yourself what do you want to get out of it and what does the person asking you to do something for nothing to get out of it
- If someone is benefitting financially from your expertise, you should be financially benefiting from providing your input, advice or services
- Ask yourself who the audience is and whether they’re your audience, too.
On My Desk
- Nic recommended using a speaker’s bureau, like Saxton, and Professional Speakers Australia
- Sarah recommended the Mortified podcast
- James recommended Mind Hacking.
Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
237 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on December 04, 2021 00:14 (). Last successful fetch was on December 18, 2019 17:06 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 198393421 series 1518173
How much of your time, effort and IP are you giving away for free? Why are you doing it? Are you getting a return on it? When is it time to say “that’ll cost you”? And how much do you charge?
Show Notes
Here are some key take-outs:
- If you’re speaking at an event that costs money, you should get paid
- You never know who’s going to be in the audience
- Ask yourself what do you want to get out of it and what does the person asking you to do something for nothing to get out of it
- If someone is benefitting financially from your expertise, you should be financially benefiting from providing your input, advice or services
- Ask yourself who the audience is and whether they’re your audience, too.
On My Desk
- Nic recommended using a speaker’s bureau, like Saxton, and Professional Speakers Australia
- Sarah recommended the Mortified podcast
- James recommended Mind Hacking.
Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
237 episodes
All episodes
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