BNR 183: Is it time to try something new?

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Manage episode 200649969 series 1518173
By Dan Hatch, Hosted by James Lush, Nic Hayes, and Sarah Mitchell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

How do we encourage our clients and managers to be bolder, to think bigger, to invest more?

People often come to us because their marketing isn’t working and they want to try something new. We do all the thinking, plan out the creative, they love it, but when the crunch comes they go back to doing the same old things they’ve always done.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Show Notes

Here are some key take-outs:

  • The way you’ve always done marketing and PR is disappearing. Businesses need to move rapidly with their media and marketing, to capitalise on opportunities
  • You need diversity in your marketing team. You don’t want everyone to look the same and think the same. You need people who think about things in different ways and come from different angles
  • Experimentation is key. It helps you discover new things that work. It’s time to take a few risks
  • Be agile enough to be responsive
  • Do it little by little. You don’t have to scare the client or the boss. Bring them along for the journey
  • Show them the proof in the pudding.

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