BNR 184: Berndadette Jiwa on rebranding (and the story you tell about it)


Manage episode 201236127 series 1518173
By Dan Hatch, Hosted by James Lush, Nic Hayes, and Sarah Mitchell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Brand story strategist Bernadette Jiwa joins the podcast to talk about rebranding.

Named by Smart Company as one of Australia’s Top Business Thinkers of 2018, Bernadette explains why the important thing about rebranding isn’t a shiny new logo, it’s the story you tell.

On My Desk

Links you might need

  • Here’s where you can find Bernadette’s book, Story Driven.

Brand Newsroom is a marketing podcast for anyone who has a say in the way companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

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238 episodes