Manage episode 201236127 series 1518173
Brand story strategist Bernadette Jiwa joins the podcast to talk about rebranding.
Named by Smart Company as one of Australia’s Top Business Thinkers of 2018, Bernadette explains why the important thing about rebranding isn’t a shiny new logo, it’s the story you tell.
On My Desk
- Sarah recommended this post from Bernadette’s blog, The Best of Us
- Bernadette mentioned this article by Stuart Hall about sustainable growth
- Nic suggested Ian Stephens’ book Shift Culture.
Links you might need
- Here’s where you can find Bernadette’s book, Story Driven.
Brand Newsroom is a marketing podcast for anyone who has a say in the way companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
Show Notes will be available at www.brandnewsroom.net.