BNR 186: The secrets to in-person event marketing success


Manage episode 202381144 series 1518173
By Dan Hatch, Hosted by James Lush, Nic Hayes, and Sarah Mitchell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

About half of us are using in-person events as a way to distribute our content, and it’s the fourth most-effective way of getting our messages out there.

Joining James and Nic to explain some of the secrets to doing in-person events well is Tamara Cook, director of Known Associate Events.

On My Desk

  • Tamara recommended Jenna Kutcher
  • Nic suggested leveraging your merchandising by getting brand advocates to take photos with it
  • James recommended the BBC Business Daily podcast’s Booze Free Boom.

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