BNR 189: Your brand’s image doesn’t matter. Trust does.


Manage episode 204004356 series 1518173
By Dan Hatch, Hosted by James Lush, Nic Hayes, and Sarah Mitchell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Mike Edmonds has been in the advertising game for 40 years, including co-founding his own agency, Meerkats. He’s just published a book called Truth. Growth. Repeat: A Business Manual for Generation Why.

It’s all about authenticity and it’s a practical guide to help brands embrace their own truth.

Show Notes

Here are some key take-outs:

  • The consumer is now far more sophisticated and they will call you out when you’re inauthentic – what’s more, they have a platform to do it on, thanks to social media
  • You need to understand your true purpose (or motive) for being in business. That can become your compass, to keep you on the right path
  • People won’t buy from you just because you’re authentic, they will buy from you because of what happens when you run an authentically-driven company
  • True purpose opens markets.

On My Desk

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

238 episodes