Manage episode 207565516 series 1518173
It’s time to challenge the status quo and slaughter some marketing sacred cows!
James, Nic and Sarah are joined by Nick Eggleton of Electric Agency, to discuss some controversial opinions. In doing so, they tackle influencer marketing, thought leadership, public relations companies and balance in the media.
On My Desk
- Nic recommended a blog by Media Stable’s Jon Solvander, 5 tips for pitching success (that’s pitching a story to the media)
- Nick suggested Steve Harrison’s book How to Write Better Copy
- Sarah recommended a New York Times article called OMG! This is wrong
- James suggested Short Edition’s Short Story Dispenser.
Links you might need
Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
Full show notes at www.brandnewsroom.net.