BNR 197: Rand Fishkin on his new book, life after Moz and marketing in 2018


Manage episode 209460473 series 1518173
By Dan Hatch, Hosted by James Lush, Nic Hayes, and Sarah Mitchell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Rand Fishkin, one of the household names of content marketing and SEO, joins Sarah for a special fireside chat.

You’ll know Rand as the guy behind Moz – the SEO software for marketers. But times have changed and Rand has branched out on his own with a new company called Sparktoro. He’s written a book, called Lost and Founder.

Rand talks to Sarah about these things, Google’s plans, storytelling and marketing in 2018.

This is the first in a special series of conversations in the lead up to BNR’s 200th episode.

On My Desk

  • Rand’s recommendation was Pocket
  • Sarah managed to squeeze in a couple of recommendations while pretending she was making just one, so here they are: Rand’s Beginners Guide to SEO and the resources page of his website.

Links you might need

  • Here’s the blog Rand wrote about leaving Moz
  • Here’s his new book, Lost and Founder
  • And here’s his new company, Sparktoro
  • This is the news from Google they discussed
  • You can find Rand on Twitter here.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

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