Manage episode 210310939 series 1518173
In the second episode of our Conversations series, Nic has a one-on-one chat with 31-year-old talkback radio host, Oliver Peterson.
They talk about modern communications, how to get your story into traditional media outlets successfully, and how to become the media’s “go-to” expert on any given subject.On My Desk
- Oliver’s advice was to think about different ways to get your message to reporters and producers. He said a letter, in the post, stands out because people receive them so rarely these days
- Nic’s suggestion was to invest in good printing. It reflects on your brand, so printing is not the place to take shortcuts.
- You can find Oliver on Twitter here.
Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.