BNR 198: Oliver Peterson on modern communications and dealing with the media successfully


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By Dan Hatch, Hosted by James Lush, Nic Hayes, and Sarah Mitchell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In the second episode of our Conversations series, Nic has a one-on-one chat with 31-year-old talkback radio host, Oliver Peterson.

They talk about modern communications, how to get your story into traditional media outlets successfully, and how to become the media’s “go-to” expert on any given subject.

On My Desk
  • Oliver’s advice was to think about different ways to get your message to reporters and producers. He said a letter, in the post, stands out because people receive them so rarely these days
  • Nic’s suggestion was to invest in good printing. It reflects on your brand, so printing is not the place to take shortcuts.
Links you might need
  • You can find Oliver on Twitter here.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

238 episodes