Manage episode 213480877 series 1518173
The BNR team lean on Sarah’s expertise for a bit of a masterclass on content strategy.
Whether you’re thinking about content marketing for the first time or you need to retro-fit a strategy or even if you haven’t reviewed yours for a while, there’s be something for you in today’s discussion.On My Desk
- Nic recommended Seamless, by Anders Sorman-Nilsson
- Sarah recommended the Content Champion podcast episode in which she is a guest, Does content marketing work?
- James recommended the Netflix film, Calibre.
- Here’s a blog by Sarah on how to improve your content marketing strategy
- And a blog about content marketing research tools
- Here’s a blog about the things a content marketing strategy won’t fix.
Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.