Manage episode 214898006 series 1518173
Only 1 in 4 marketers are confident they can quantify return-on-investment.
That’s not just digital advertising – that’s across traditional and trade advertising, too.
The figure comes from a recent study by Nielsen, The CMO Report, which also found three-quarters of marketers have no confidence they have the right technology in place to achieve their marketing goals.
So, what does it all mean? And what do we do about it?
On My Desk
- Sarah recommended Jason Miller’s article, It’s time for the content marketing conversation to evolve
- Nic suggested Capture My Attention by Jordana Borensztajn
- James recommended the BBC’s podcast World Business Report.
Links you might need
- Here’s The CMO Report.
Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.