BNR 207: Matt Allison on winning executive buy-in for content marketing

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Manage episode 215762271 series 1518173
By Dan Hatch, Hosted by James Lush, Nic Hayes, and Sarah Mitchell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Matt Allison is the outgoing head of global content strategy at health care provider and insurer, Bupa.

You may we have heard of their fantastic brand newsroom, The Blue Room. It’s one of content marketing’s best case studies, so we wanted to pick his brain about that and about winning executive buy-in for content marketing.

But Matt is also heading off for new challenges, so James and Sarah get the exclusive on where one of Australia’s most successful content marketers is off to next.

On My Desk Links you might need

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

www.brandnewsroom.net

238 episodes