Manage episode 216192143 series 1518173
What if content marketing isn’t the solution we believe it is?
What if it’s actually a symptom of the tectonic changes we’re seeing in both the media and marketing?
Justin Kirby, co-author of a new book, The Definitive Guide to Strategic Content Marketing, joins Sarah Mitchell for a special conversation about some very big questions.
On My Desk
- Sarah recommended the Nulon Born This Way video series
- Justin recommended a graphic by Matt Allison. You can find it here.
Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.