BNR 211: Takeouts from Content Marketing World 2018

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By Dan Hatch, Hosted by James Lush, Nic Hayes, and Sarah Mitchell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Lush client services manager, Adriana Robbins attended 2018 Content Marketing World.

Neither James, Nic, nor Sarah made it along, so the team asked Adriana to join us for a chat about what she learned and what her key takeouts were from this year’s event.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Show Notes

Here are some key take-outs:

  • Use the curiosity gap to engage your audience (and here’s that watermelon video)
  • AI is going to have a huge impact on content marketing in the very near future (but they’re not here to take our jobs)
  • If you create meaningful content your audience wants, then they’re willing to listen and willing to trust. Become a resource for your audience.

On My Desk

Links you might need

www.brandnewsroom.net

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