BNR 215: Jay Acunzo Breaks the Wheel of Marketing


Manage episode 219528153 series 1518173
By Dan Hatch, Hosted by James Lush, Nic Hayes, and Sarah Mitchell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Jay Acunzo is challenging us to rethink marketing.

He has worked at some of the biggest names in media and marketing, including Google, ESPN and Hubspot. He’s the host of the Unthinkable Podcast, and an in-demand speaker.

Jay has a new book out, called Break the Wheel. Today he joins Sarah Mitchell for a chat about the book, and the difference between “best practice” and “best for us” marketing.

On My Desk
  • Jay talked about the Heliotrophic Effect and how we could use it for marketing
  • Sarah recommended producer Dan Hatch’s blog, The Awkward Gardener.
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Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

238 episodes