BNR 219: James talks to Cisco’s Ray Kloss about B2B

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Manage episode 221540064 series 1518173
By Dan Hatch, Hosted by James Lush, Nic Hayes, and Sarah Mitchell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

James was in Melbourne last week for the B2B Marketer’s Forum and took the opportunity to speak to Ray Kloss, marketing director Cisco.

Cisco has just had a major relaunch, so it’s a great opportunity to take a deep dive into a B2B marketing story.

Links you might need
  • You’ll find Ray here
  • Take a look at the whole campaign and learn more about it here
  • Here’s Orange Sky, which Ray mentioned.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

www.brandnewsroom.net

238 episodes