))
Line Extensions and Brand Implosions
Manage episode 441399197 series 3474630
Content provided by Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
With the fall of the Tupperware titan, it can be hard to see where innovation ends and getting lazy with your position begins. Thankfully, Mark and Lorraine are here to weed through the mess of brand extensions — the good and the bad. Listen along as they discuss the rise of Lume deodorant and their battle with Dove, beverage companies expanding into the alcohol market, and how La-Z-Boy got its lazy back.
Spend 35ish minutes with Mark and Lorraine as they talk all things marketing, advertising, and of course … positioning!
61 episodes
Share
