Jack Webb New Year's Day Dragnet/Chesterfield 60-Second Promo Spot—1/1/1956


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Both Dragnet and Gunsmoke shared Chesterfield as a sponsor. During Gunsmoke's January 1st, 1956 episode, entitled "Puckett's New Year," the mid-show 60-second commercial for Chesterfield featured Jack Webb talking about the new things viewers could expect to see on Dragnet that season. Dragnet swapped time slots with The People's Choice on Thursdays in January 1956, moving from 9 to 8:30pm EST. The network wasn't mentioned, in this promo because Gunsmoke was on CBS, and Dragnet was on NBC. Incidentally, repeats of the radio version of Dragnet were heard on NBC that season (from the 1952-53 season) without Chesterfield's sponsorship, as they focused their advertising on the TV series only. Participating advertisers, PSAs, and promos, were featured on the radio repeats. Expect a two-part episode on Jack Webb's career coming in March/April on Breaking Walls.

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