Network Radio's Soap Opera Programming in December of 1945


Manage episode 222516412 series 1286771
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In New York, WABC signed on at 5AM the morning of Wednesday December 5th, 1945 with news. WEAF followed at 5:30 with recorded music. WOR at 5:45 with the Farmer’s Digest, and WJZ at 6AM with Galen Drake. At 6:30AM on CBS, Arthur Godfrey Time went on the air. Godfrey was a special assignment announcer in April of 1945 when he was a mournful reporter of Franklin D. Roosevelt’s funeral coverage. Positioned near the White House, he gave a detailed and emotionally-wrought description of the procession. CBS gave him his own weekday morning show. It was soon expanded to include the 7AM time slot. Godfrey was suddenly on the air five days per week. Much weekday morning and afternoon programming was. Talk, variety, and news dominated the morning airwaves. There was The Breakfast Club, Breakfast with Dorothy and Dick, and Missus Goes A Shopping. Coast-to-Coast on NBC at 11AM New York Time, Fred Waring signed on the air. The Orchestra Leader and his Pennsylvanians had been lured back to NBC from the Blue Network and on June 4th, 1945, he became part of an experiment to bring nighttime quality programming to daytime radio. At $18,000 per week just for orchestra costs, The Fred Waring Show was theretofore the most expensive daytime show ever. Running opposite of CBS’ Breakfast in Hollywood with Tom Breneman, The enormous glee club sound of his orchestra gave it a voluminous spirit… But Breneman’s show still scored the second-highest rating of any weekday audience with a 7.0. After, it was time for the Soaps to begin. Often the tales of how actors and actresses came to be in radio were as melodramatic as one of the stories they appeared in.

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