Rudy Vallee Tells The Story of How He Started on NBC


Manage episode 201571723 series 1286771
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On October 24, 1929, the same day that the US Stock Market lost 11 percent of its value at the opening bell, The Fleishchmann Yeast Hour premiered on NBC at 8PM. It had been packaged by the ad agency J Walter Thompson, with agency staff as the directors and producers. It starred the man who would go on to become the country’s first iconic radio pop star: Rudy Vallée. In this clip, from Breaking Walls EP77: The Birth of The Radio Networks—From NBC to CBS to Mutual Broadcasting (1922 - 1934) Rudy Vallée tells how he got started on NBC in 1929. Hear the rest of the radio networks origin story in Breaking Walls Episode 77, available now everywhere you get your podcasts or at

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