Sears Radio Theater Opening Show Promo—02/05/1979


Manage episode 234291214 series 1286771
By The WallBreakers. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
In 1979 Elliott Lewis teamed up with fellow radio veteran Fletcher Markle for a unique method towards reviving dramatic radio. The buying network would air a new one-hour anthology each weeknight. Each day would have a different theme. Ingrid Carlson—at that time, a Sears' TV commercials supervisor—persuaded Sears Vice President John Beebe to underwrite 130 episodes. Production cost $1.2 Million, over 4 million today. CBS bought the show. The Sears Radio Theater debuted on Monday, February 5th, 1979 with a western, entitled “Retribution.” It was hosted by Bonanza’s Lorne Greene. This promo opened the debut episode.

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