Why Patient Engagement Doesn’t Work: Lessons Learned to Drive Consumer Empowerment

Bright Spots in Healthcare

Experts from Mass General Hospital, Excellus BlueCross BlueShield, AvMed and Appnovation discuss bright spots in consumer engagement and how to reinvent your patient engagement strategies.

Panelists:

• Ana Eberhard, Vice President, Member Experience, AvMed
• Susie Hume, Director of Digital Strategy, Experience and Delivery at Excellus BCBS
• Susan Edgman-Levitan, PA, Executive Director of the John D. Stoeckle Center for Primary Care Innovation, Massachusetts General Hospital
• Steve Peretz, Director, Health Experience & Product Strategy, Appnovation

This episode is sponsored by Appnovation

Appnovation is a global digital consultancy that combines strategy, user experience and design, technology and managed services to deliver human-centered digital experiences.

Their award-winning team creates standout digital experiences by collaborating with brands to understand the individual challenges and goals for every initiative.

With extensive experience throughout the Life Sciences industry, they work alongside providers and payers to provide the framework to define, execute, and validate digital concepts with their intended patient and caregiver audiences.

To find out more, visit them at www.appnovation.com