359: Topic | Keys to Podcasting Success

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By Travis Chappell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Jeff Brown, award-nominated podcaster, consultant and speaker; Jordan Harbinger, Wall Street Lawyer turned talk show host, social dynamics expert, and entrepreneur; and Brandon Turner, active real estate investor and co-host of the Bigger Pockets Podcast share with your host, Travis Chappell, how to run a successful podcast.

Episode Highlights:

  • Jeff Brown
  • Why Jeff believes in developing relationships for their own sake
  • The value of being a proponent of other people’s work and being intentional, consistent and altruistic in your promotion of it
  • Jordan Harbinger
  • Did another show called The Art of Charm for 11 years.
  • Most of the team came with him when he moved to the Jordan Harbinger show.
  • If he’d stayed with the old brand he would have been lazily plodding along.
  • Watched around 300 Larry King interviews to see what he did and did not like
  • 900-1500 edits in the show to cut out any flubs, tangents, unnecessary promotions, jokes that don’t land, etc.
  • A minute of a listener’s time is worth a lot to a listener.
  • Used to be an attorney, he considers himself an advocate for the listener.
  • It’s not about the guest, it’s about what the guest can teach the listener.?
  • Spends an average of 6-10 hours researching a guest, sometimes 12.
  • Brandon Turner
  • Bigger Pockets chad a bigger launch than most because of the community they had already built.
  • 90% of podcasters don’t make it past episode 7.
  • They teach education for free and sell it on software.
  • You need to follow the LAPS model – Leads, Analyze, Pursue, Success.
  • When you’re a peer or someone who appears as an equal, it helps you stand out.

3 Key Points:

  1. Become a proponent of other people's work.
  2. Do your research.
  3. Approach guests as a peer, not as a fan.

Tweetable Quotes:

  • "Be intentional about promoting other people's stuff." – Jeff Brown
  • "A minute of a listener’s time is worth a lot to that listener." – Jordan Harbinger
  • “Starting a podcast is fantastic for talking to people who are where you want to be.” – Brandon Turner

Resources Mentioned:

385 episodes