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BYOB17 - Building your digital assets, start with LinkedIn

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Archived series ("Inactive feed" status)

When? This feed was archived on January 12, 2023 07:04 (1+ y ago). Last successful fetch was on August 01, 2022 12:24 (1+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 213615717 series 1909636
Content provided by Andrew Ford. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrew Ford or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today on the podcast I talk about my favorite social media, LinkedIn. We will talk about why LinkedIn is the best social media for aspiring entrepreneurs’ personal branding, how to use it and how to use it in conjunction with your other social media.

In this episode I cover:

  • How I discovered LinkedIn and realised its potential
  • What is LinkedIn and what it is not?
  • LinkedIn in the business context
  • How to build a great profile that represents your brand
  • First things that people look at in your profile and why
  • Three things to put in your banner
  • Engage and form trust using your biography
  • Talk about your business, products and services in the experience section
  • How and why all the parts of your profile should form a story about why you’re awesome at what you do today
  • Philosophical difference between branding and digital marketing
  • The people and clients you want to attract to your branded LinkedIn profiles
  • Two things you need to do to create engagement in LinkedIn

Links:

LinkedIn

Social Star

  continue reading

39 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on January 12, 2023 07:04 (1+ y ago). Last successful fetch was on August 01, 2022 12:24 (1+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 213615717 series 1909636
Content provided by Andrew Ford. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrew Ford or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today on the podcast I talk about my favorite social media, LinkedIn. We will talk about why LinkedIn is the best social media for aspiring entrepreneurs’ personal branding, how to use it and how to use it in conjunction with your other social media.

In this episode I cover:

  • How I discovered LinkedIn and realised its potential
  • What is LinkedIn and what it is not?
  • LinkedIn in the business context
  • How to build a great profile that represents your brand
  • First things that people look at in your profile and why
  • Three things to put in your banner
  • Engage and form trust using your biography
  • Talk about your business, products and services in the experience section
  • How and why all the parts of your profile should form a story about why you’re awesome at what you do today
  • Philosophical difference between branding and digital marketing
  • The people and clients you want to attract to your branded LinkedIn profiles
  • Two things you need to do to create engagement in LinkedIn

Links:

LinkedIn

Social Star

  continue reading

39 episodes

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