S03E08: How hourly billing is hurting your people and profit


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John Chisholm did not think that he would end up researching, writing, and consulting about law firm pricing. However, John learned how the billable hour model is limiting law firm profitability, and he became a passionate value pricing advocate.

Peter Aprile and Natalie Worsfold talk to John about why he believes that law firms should stop hourly billing and start value pricing. The group discusses why and how the hourly billing model is hurting you, your law firm, and your clients.

Also, Peter, Natalie and John discuss how the current model is creating an environment that hurts associate development and retention. Oh, and Counter decides to stop offering hourly billing on all new files, and to stop tracking time on January 1, 2019.


Lawyers that have completed the S03E08 BNL CPD cam claim a 35 minute Professionalism CPD credit.

65 episodes available. A new episode about every 17 days averaging 39 mins duration .