Salsa Maker Gets Contract With Whole Foods On Her Way To A Surprising Exit

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By Hosted by John Warrillow, the creator of The Value Builder System™. John is also the author of Th, John Warrillow author of Built to Sell, The Automatic Customer, and the f. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Despite having distribution at Whole Foods, Kroger, and Safeway, salsa-maker Julie Nirvelli found herself on the brink of bankruptcy. She sent a last-ditch email to four potential acquirers – and you won’t believe what happened next.

205 episodes