Leveraging Social Media with Dr. Shiven Gandhi

Bulletproof Dental Practice

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Bulletproof Dental Practice Podcast Episode 74

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Dr. Shiven Gandhi, Atlanta Dental Spa

Key Takeaways:

• Right now, Instagram is everything.
• You’re either a consumer or a producer.
• The more you can get your mind around the fact that you’re a digital marketing company that does dentistry, the better your message will be amplified.
• The more attention you can get, the better off you’ll be.
• Ask yourself what kind of content you can put out that will attract the type of person you want to bring in.
• Don’t focus on creating content, focus on documenting. By doing that you have genuine stories, people will want to tune in to learn or because they are intrigued.
  • Take photos, take videos, whatever you can put together.
  • Write on your photos. Label things. Draw arrows. Make them engaging.
• Storytelling marketing is the future. Make your patient the hero, and yourself the guide.
• The emotional story and the journey is everything. It resonates and draws emotion.
• Instagram has 3 major components; the feed, stories, and live.
  • Live is easiest to do but is also the most intimidating.
• Make it simple – and doable. Do something as simple as verbally documenting a case.
• If you’re not comfortable documenting yourself it would be very beneficial to find someone who is excellent at helping to create and manage content.
• People don’t want to see static ads. They want to see content that is engaging or helps them be better at what they want to do.
• It’s not about how many followers you have. It’s about the engagement.
• You never know which posts will have the most engagement. Just keep consistently putting content out.
• Hashtags:
  • If you have a hashtag associated with your post, that’s how your post populates in the algorithm.
  • Instagram will allow you to post up to 30 hashtags.
  • Have broad hashtags to pull you into certain arenas, then have very specific ones so you can find your post directly.
  • Hashtags are used primarily for search.
  • You can search hashtags on Google.
• Social media is hard, because people tune out – and unfollow – anyone who they don’t want to see. It’s hard to be relevant and put out content that people want to see.
• When you start a page, decide what you want your aesthetic to be. Do you want a theme? Do you want certain types of photos? Do you want your posts in a specific cadence? Decide before you start and use that as a guideline for your content.
• The cost to advertise on Facebook and Instagram is cheap, compared to Google AdWords.
• Social influencers are huge. If you can get the right person to post on their page with their story about YOU, it can be amazing for your business.

References:

Crushing It! by Gary Vaynerchuk

ownR Magazine

Dental Influencers Alliance 2018 Conference

Tweetables:

You most likely have content, you just don’t share it. – Dr. Shiven Gandhi