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S02E13 Question Everything - the mantra used by Ian Humphris to fuel his marketing scale-up and £23 million exit.

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Content provided by Alan Smith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alan Smith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

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Ian is an entrepreneur who built and, after 7 years, sold a highly successful marketing agency for £23 million.
In this episode, he shares the lessons learned on his journey so far.

Ian had a postcard on the wall beside his desk at his first job with 2 words on it - “Question Everything” - and he’s lived his life by that mantra ever since.

A deep thinking entrepreneur who has always challenged conventional thinking, and so I let the tape run as he was sharing so much wisdom.
You’re going to learn:

  • The importance of finding a co-founder with complementary skills to your own and where, as Ian says, 1 + 1 = 3 otherwise you're wasting your time.
  • His unique view on how to build a business and win new clients - a core skill for any successful company but particularly one that has the ambition to scale up.
  • The value of spending time with your business advocates and partners, sharing your story explaining your future plans and vision - and it was this that eventually led to the sale of the company to a PLC.

Towards the end of our conversation, Ian explains the importance of challenging conventional thinking particularly when it comes to pricing your services. This is a subject that we've done a lot of work on in my business and one that every entrepreneur should reflect on.
Remember - “Question Everything.”

Links:

https://www.lbbonline.com/news/communisis-acquires-life-in-23-million-deal

https://www.linkedin.com/in/ian-humphris-5bb8a413/?originalSubdomain=uk

https://nokamo.com/

Mark Ritson

Kotler on Marketing by Philip Kotler (1999-06-07) Hardcover

How not to Plan: 66 ways to screw it up

How Brands Grow: What Marketers Don't Know: Amazon.co.uk

Eat Your Greens - Wiemer Snijders: 9781789016758

https://www.amazon.co.uk/Choice-Factory-behavioural-biases-influence/dp/085719609X

How to Build a Car: The Autobiography of the World’s Greatest Formula 1 Designer eBook : Newey, Adrian: Amazon.co.uk: Books

This podcast is produced by GR Media
Sponsored by Capital Asset Management

  continue reading

52 episodes

Artwork
iconShare
 
Manage episode 364878679 series 3364430
Content provided by Alan Smith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alan Smith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Send us a Text Message.

Ian is an entrepreneur who built and, after 7 years, sold a highly successful marketing agency for £23 million.
In this episode, he shares the lessons learned on his journey so far.

Ian had a postcard on the wall beside his desk at his first job with 2 words on it - “Question Everything” - and he’s lived his life by that mantra ever since.

A deep thinking entrepreneur who has always challenged conventional thinking, and so I let the tape run as he was sharing so much wisdom.
You’re going to learn:

  • The importance of finding a co-founder with complementary skills to your own and where, as Ian says, 1 + 1 = 3 otherwise you're wasting your time.
  • His unique view on how to build a business and win new clients - a core skill for any successful company but particularly one that has the ambition to scale up.
  • The value of spending time with your business advocates and partners, sharing your story explaining your future plans and vision - and it was this that eventually led to the sale of the company to a PLC.

Towards the end of our conversation, Ian explains the importance of challenging conventional thinking particularly when it comes to pricing your services. This is a subject that we've done a lot of work on in my business and one that every entrepreneur should reflect on.
Remember - “Question Everything.”

Links:

https://www.lbbonline.com/news/communisis-acquires-life-in-23-million-deal

https://www.linkedin.com/in/ian-humphris-5bb8a413/?originalSubdomain=uk

https://nokamo.com/

Mark Ritson

Kotler on Marketing by Philip Kotler (1999-06-07) Hardcover

How not to Plan: 66 ways to screw it up

How Brands Grow: What Marketers Don't Know: Amazon.co.uk

Eat Your Greens - Wiemer Snijders: 9781789016758

https://www.amazon.co.uk/Choice-Factory-behavioural-biases-influence/dp/085719609X

How to Build a Car: The Autobiography of the World’s Greatest Formula 1 Designer eBook : Newey, Adrian: Amazon.co.uk: Books

This podcast is produced by GR Media
Sponsored by Capital Asset Management

  continue reading

52 episodes

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