Transforming Small Audiences into Big Results, w/ Ina Coveney

Business, Bourbon and Cigars

How can entrepreneurs establish authority and land clients if they don’t (yet!) have a large audience?

Ina Coveney is a business coach, visionary partner, and marketing strategist who works with entrepreneurs and coaches.

Join Scott and Ina as they explore:

* Strategies for building social authority with a small audience.

* Fighting feelings of inadequacy that are linked with having a relatively small audience.

* Ina’s experience growing small social media audiences for her clients.

* Misconceptions about needing a large audience for social media success.

* Making over $100,000 in two years without a large audience.

* Disputing the idea that a large social media following is necessary for success.

* Facebook ads for entrepreneurs.

* Mistakes to avoid: hiring agency to run your Facebook ads without proving your brand's mass appeal first.

* The importance of understanding local audiences if you want your Facebook ads to be effective.

* Knowing what your goals are for Facebook ads: growing your audience, generating leads, etc.

* Your ideal clients may already be in your audience. Ignoring this can lead to missed opportunities.

* Engaging with the right people in your audience, rather than just growing the audience for its own sake.

* Using Instagram DMs to build connections and turn them into sales.

* Measuring your audience engagement by the number of conversations had, not likes or comments.

* Having regular conversations with your ideal clients, which can increase the likelihood of them signing up for your training, services, etc.

* Scott’s insights on networking, relationship building, and raising perceived value through personalized content.

* Inviting your audience to dive deeper into your content via stories and invitations to webinars and other live events.

* Creating content that works for you and doesn’t risk burning you out.

* Measuring social media engagement.

* Forming meaningful relationships with potential clients through Instagram Live and podcast interviews.

* Finding win-win solutions in negotiation.

Thanks to Ina Coveney for being on Business, Bourbon & Cigars.

Connect with Ina on LinkedIn: https://www.linkedin.com/in/inacoveney/

Follow Ina on Instagram: https://www.instagram.com/inacoveney

Check out Ina’s podcast: Get Clients First with Ina Coveney: https://www.getclientsfirstpodcast.com/

BUSINESS, BOURBON & CIGARS

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This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com