Tricia Prues: How to Make Content Marketing Manageable

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Manage episode 232469196 series 1007475
By Business Innovators Radio Network. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Content marketing has gained quite a bit of traction in the last few years as compared to traditional marketing and advertising methods. A recent study by Kapost and Eloqua showed that content marketing had lower up-front costs and longer-term benefits as compared to paid advertising. Another study by demandmetric found that inbound content marketing cost 62% less than outbound marketing and generates 3x as many leads. Today we’re speaking with Tricia Prues who provides content marketing support services for busy entrepreneurs. Tricia will be sharing the common pitfalls committed by content marketing newbies and how to avoid them. To learn more about Tricia go to http://www.triciaprues.com

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