How To Be Everywhere That Your Customer Is Looking, with Roland Frasier

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The 5 Micro-Moments To Hit With Your Messaging

Google recently announced that people now need between 21 to 24 touches before they are ready to buy. It used to be 9! Roland Frasier shares how they approach and handle this with their ‘Messaging Matrix’ instead of the standard multi-touch approach.

Listen in for some potent takeaways that will move the needle in your business.

  • Targeting your messaging to ‘Micro Moments’ - all of those little moments in time when people are looking to become a buyer.
  • The 5 essential Micro-Moments that you have to hit, including the ‘Is it a Fit?’ moment and the ‘Am I getting a deal Moment’?

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