Manage episode 228027935 series 2467485
The 5 Micro-Moments To Hit With Your Messaging
Google recently announced that people now need between 21 to 24 touches before they are ready to buy. It used to be 9! Roland Frasier shares how they approach and handle this with their ‘Messaging Matrix’ instead of the standard multi-touch approach.
Listen in for some potent takeaways that will move the needle in your business.
- Targeting your messaging to ‘Micro Moments’ - all of those little moments in time when people are looking to become a buyer.
- The 5 essential Micro-Moments that you have to hit, including the ‘Is it a Fit?’ moment and the ‘Am I getting a deal Moment’?
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