148: Business Development Secrets with Viviano Villarreal

Business of Architecture UK Podcast

This week, I’m speaking with Viviano Villarreal, the Founder of the architecture and design studio of Mass Operations with offices in Hong Kong and Mexico.

Graduating from Tec de Monterrey in Mexico with a degree in architecture and a Masters in Design Theory and Pedagogy from SCI-Arc in Los Angeles, Viviano has had quite a bit of a journey, career-wise and geographically, traveling the world while working and collaborating with diverse architecture firms within the USA, Mexico, Chile, The Netherlands, Denmark, Taiwan, China, and Hong Kong. And prior to establishing Mass Operations, Viviano worked for the Dutch firm OMA from their Hong Kong branch office.

Viviano is also in academia, having been an under-grad professor of Architecture at the Taller Vertical workshops with Architect Agustin Landa in Tec de Monterrey as well as a repeat guest lecturer at ITESM and UDEM Universities. In Hong Kong, Viviano has been a repeat guest critic at student reviews for both HKU and CUHK Universities.

In this episode, Vivano gives us a bit of a background on his experience at OMA and how his role began to shift and evolve from design into business development, then diving into the founding of Mass Operations. We also look a bit into his academic pursuits, how he and his company has been adapting to the Covid.

THIS WEEK'S RESOURCES

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Viviano's LinkedIn: https://www.linkedin.com/in/vivianov

Know more about Mass Operations here: http://www.massoperations.com/