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Business of Craft Episode 44 Susan Baier on Segmenting

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Manage episode 220172236 series 1449577
Content provided by Leanne Pressly and CEO Stitchcraft Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leanne Pressly and CEO Stitchcraft Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

My guest today is Susan Baier, head honcho at Audience Audit, a company specializing in attitudinal audience segmentation research. We chat about how crafty businesses can harness the power of segmenting for better customer engagement.

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 220172236 series 1449577
Content provided by Leanne Pressly and CEO Stitchcraft Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leanne Pressly and CEO Stitchcraft Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

My guest today is Susan Baier, head honcho at Audience Audit, a company specializing in attitudinal audience segmentation research. We chat about how crafty businesses can harness the power of segmenting for better customer engagement.

  continue reading

100 episodes

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