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Gabriel Hendifar of Apparatus is embracing the fantasy

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Manage episode 342907461 series 3049306
Content provided by Business of Home and Dennis Scully. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business of Home and Dennis Scully or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Founded in 2012 as a lighting studio by then-partners Gabriel Hendifar and Jeremy Anderson, Apparatus has quickly become one the industry’s most talked-about brands. Dividing its collections into “acts” and staging elaborate events to celebrate their release, the company brings the spirit of immersive theater to the business of selling high-end lighting and furniture.

In this episode of the podcast, Hendifar, artistic director of Apparatus, speaks with host Dennis Scully about what it means to put narrative first in design, why Apparatus’s parties are as important as their products, and why emerging from a split with his original partner has given him the confidence to dream even bigger.

This episode is sponsored by Loloi Rugs and Modern Matter.

LINKS
Apparatus
Dennis Scully
Business of Home

  continue reading

348 episodes

Artwork
iconShare
 
Manage episode 342907461 series 3049306
Content provided by Business of Home and Dennis Scully. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business of Home and Dennis Scully or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Founded in 2012 as a lighting studio by then-partners Gabriel Hendifar and Jeremy Anderson, Apparatus has quickly become one the industry’s most talked-about brands. Dividing its collections into “acts” and staging elaborate events to celebrate their release, the company brings the spirit of immersive theater to the business of selling high-end lighting and furniture.

In this episode of the podcast, Hendifar, artistic director of Apparatus, speaks with host Dennis Scully about what it means to put narrative first in design, why Apparatus’s parties are as important as their products, and why emerging from a split with his original partner has given him the confidence to dream even bigger.

This episode is sponsored by Loloi Rugs and Modern Matter.

LINKS
Apparatus
Dennis Scully
Business of Home

  continue reading

348 episodes

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