Yassine Saidi of PUMA

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On the Season 2 finale of Business of HYPE With jeffstaple, Yassine Saidi, head of PUMA's lifestyle and collaborations division, details his exciting career path with some stellar advice along the way. As you'll hear Jeff address in his opening, the success of any sportswear brand relies on a recipe of history, legacy, cultural authenticity and potential, and the chef that brings it all to the table. In this episode you'll meet PUMA's Executive Chef.

As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

138 episodes available. A new episode about every 9 days averaging 63 mins duration .