Louis Colon of FILA

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Manage episode 236239740 series 2447206
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

On this week’s episode of Business of HYPE with jeffstaple, FILA’s VP of Heritage & Trend Louis Colon details their unique approach to marketing and how the brand’s comeback is here to stay. He tells us about his rocky beginnings from calling quits on his sneaker businesses to party promoting to working in temp jobs to eventually landing a job at FILA under the guidance of the late Jon Epstein.

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138 episodes available. A new episode about every 9 days averaging 63 mins duration .