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Writing Copy For SaaS (with Joanna Wiebe)

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Manage episode 221803774 series 1236742
Content provided by Business of Software. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business of Software or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Mark interviews Joanna Wiebe, founder of Copy Hackers, about writing copy for SaaS. Joanna gave a brilliant talk at Business of Software Conference USA 2017 about using old-school copy tactics in your SaaS copy, and here they pick up on some of the themes of the talk and answer some questions from the BoS Community. Watch Joanna's talk from BoS USA 2017 and other BoS Videos at https://businessofsoftware.org/videos --- Send in a voice message: https://podcasters.spotify.com/pod/show/business-of-software/message
  continue reading

158 episodes

Artwork
iconShare
 
Manage episode 221803774 series 1236742
Content provided by Business of Software. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business of Software or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Mark interviews Joanna Wiebe, founder of Copy Hackers, about writing copy for SaaS. Joanna gave a brilliant talk at Business of Software Conference USA 2017 about using old-school copy tactics in your SaaS copy, and here they pick up on some of the themes of the talk and answer some questions from the BoS Community. Watch Joanna's talk from BoS USA 2017 and other BoS Videos at https://businessofsoftware.org/videos --- Send in a voice message: https://podcasters.spotify.com/pod/show/business-of-software/message
  continue reading

158 episodes

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