Manage episode 245563917 series 2391242
Christopher Wallace, co-author of the study Have Your Story Straight? Why Brand Message Dilution Hurts in the Experience Economy, explores how to enroll and align your people to fulfill the promises you make in your brand storytelling to win customers.
Become a Master Storyteller
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
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