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Content provided by Park Howell and Brand Story Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Park Howell and Brand Story Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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#282: How Video Storytelling Built Billion Dollar Brands

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Manage episode 278345305 series 80162
Content provided by Park Howell and Brand Story Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Park Howell and Brand Story Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Rick Cesari, the infomercial guru behind Billy Mays OxiClean, the George Foreman Grill, Sonicare and GoPro, explores the power of telling your origin story in your online videos to sell almost anything.

Become a Master Storyteller

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

  continue reading

457 episodes

Artwork
iconShare
 
Manage episode 278345305 series 80162
Content provided by Park Howell and Brand Story Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Park Howell and Brand Story Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Rick Cesari, the infomercial guru behind Billy Mays OxiClean, the George Foreman Grill, Sonicare and GoPro, explores the power of telling your origin story in your online videos to sell almost anything.

Become a Master Storyteller

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

  continue reading

457 episodes

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