220: Why Your Business Isn't Special...and How to Wow Your Customers - What's Working Wednesday

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First, you need to realize that your business isn't special.

The service that you provide is also provided by millions of other people in the world...and probably 100's in your local market.

When you realize that, you start to act a little differently.

And you start to have empathy for your customers and patience for long-term success.

Once you realize that it's all about the customer experience, your business will be forever changed.

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