262: Why You Need to Stop Trying to Marry Your Prospects on the First Date - What's Working Wednesday

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Whether you're looking to partner with someone or have them become your customer, it's so important to understand the sales process.

Stop trying to marry them on the first date.

Your #1 goal with the first interaction is to establish your authority as an expert, understand what their goals are (and how you can help them) and figure out who the decision maker is.

That's it!

Focus on providing value and figuring out how you can help them first.

In return, they'll help you even more.

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