242: The state of writing - a chat with Sarah Mitchell


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By Christoph Trappe. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Content expert Sarah Mitchell joins Christoph Trappe on this episode to discuss the state of writing around the globe.

  • How effective is written content?
  • Who focuses on SEO and who doesn't?
  • Who has an editorial calendar
  • And much more form the 2020 State of Writing report.

Find the 2020 report here: https://typesetcontent.com/blog/state-of-writing-research/

To participate in the 2021 report go here: https://survey.alchemer.com/s3/5982629/c21b58c5604e

Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahcmitchell/

Christoph's marketing blog: http://authenticstorytelling.net

How to use original in your marketing podcast episode can be found here: https://anchor.fm/ctrappe/episodes/How-to-use-original-research-in-your-marketing-strategy-with-Michele-Linn-ebm4bf

The 1-star 2020 review t-shirt: https://amzn.to/32EYUAY

For even more on strategic writing, read this blog post: https://authenticstorytelling.net/strategic-writing/

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345 episodes