169 Five Key Business Books for CPAs from 2021

Business Strategy for CPA's

Today I have the five books that I most often recommend to my clients, because I want you to be able to benefit from the excellent writing that’s out there, that can help you move forward more effectively in your business.

These 5 books are straightforward, boot-on-the-ground practical advice for ways to improve your business.

I hope you find something to enjoy that will contribute to the transformation of your business, and lead to you living a whole and beautiful life.

Here they are:

1. The Business of Expertise by David C. Baker

https://www.amazon.com/Business-Expertise-Entrepreneurial-Experts-Convert/dp/1605440604

Expertise increases value, and value improves prices. Improved prices allows you to reduce workload, which helps you get off the so-called hamster wheel.

It starts with (differentiated) expertise.

1. $100 Million Offers by Alex Hormozi

https://amazon.com/100M-Offers-People-Stupid-Saying/dp/1737475731/

Once you have your differentiated expertise and a clear position in the marketplace, it’s time to learn how to package and title your services, in a way that’s appealing. Then you make offers, observe your results, and learn from what sells.

1. Atomic Habits by James Clear

https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0593189647/

Being overworked with a “handle what’s most on fire” strategy is guaranteed to thwart progress.

Integrating more effective habits throughout your business and your day will improve your output.

1. The Automatic Customer by John Warrillow

https://amazon.com/Automatic-Customer-Subscription-Warrillow-2015-02-05/dp/B01MY26IQ8/

Once you have your expertise and position honed, your offers dialed in, and your own habits on repeat, it’s time to get your customers (clients) on repeat.

Single transaction has its place, but recurring is where it’s at, and The Automatic Customer (as well as my interview with Mr Warrillow) will help you create your first subscription service.

1. Pricing Creativity by Blair Enns

https://www.winwithoutpitching.com/pricing-creativity/

Now that you have your services packaged, it’s time to price them right. Underpricing is like gravity: a powerful force that will keep your business grounded. If you want to reach escape velocity, smart pricing is your rocket fuel.

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