Business Battles | Toilet Paper Wars: White Gold | 4

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Manage episode 262982133 series 2007989
By Wondery. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Quarantine restrictions during the coronavirus have induced toilet paper panic-buying as people scratch, claw and punch each other to get rolls. But why? What’s behind the frenzy, and how will that affect the TP industry?

In the last 150 years, it’s grown from selling humble boxes of paper to mass marketing rolls of delicate, luxurious tissue. And now a wave of eco-friendly independent companies are making a bid for your bathroom business.

It’s a high stakes, multi-billion dollar industry that we take for granted. Until we fear losing it. Then all bets are off.

284 episodes