210 Go Beyond Standing Out and Be Iconic with Scott McKain

Businesses that Care Podcast (formerly Mere Mortals Unite)

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4+ y ago 30:57

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Although I would have had Scott McKain as a guest, just for his voice, he is a consummate speaker, thinker and author. Scott is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers — and stand out in a hyper-competitive marketplace.

Scott talks about his four cornerstones of distinction:

Clarity
Creativity
Communication
Customer Experience Focus

Scott also shares his expertise on how to respect and support a company’s customer. Don’t forget your best customers are your workforce.

Scott McKain’s vast experience is a gift to you when you listen to this episode.

Scott’s recent book, ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction,” was recently named on Forbes.com as a TOP TEN BEST BUSINESS BOOK for 2018. The first edition of his book, “Create Distinction: What to Do When ‘Great’ Isn’t Good Enough to Grow Your Business” was named by thirty major newspapers (such as the Miami Herald) as one of the “ten best business books of the year.”

For more information about Scott:

Scott McKain Website

The Distinction Institute

Scott on Twitter

Scott on LinkedIn

Scott on Facebook

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#Business #Businessculture #Employeeengagement #Leadership #Personalgrowth #Julie Ann Sullivan #MBA #Succession